Lung cancer killed the 'Marlboro Man'?
Sad but true.
Philip Morris' ad campaign for Marlboro cigarettes depicted a rugged cowboy known as the "Marlboro Man." The campaign started in 1954, and during a TV run that lasted until 1971 (and a print campaign that kept going), several different men portrayed the iconic figure.
Two Marlboro Men died of lung cancer: David McLean, who appeared in TV and print ads starting in the early '60s, died in October 1995 at age 73. Wayne McLaren, who posed for print ads in the '70s, died in July 1992 at age 51.
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